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Kwai Ad Creative Content Guidelines: Approval Compliance Rules

Regarding the creation of ads creative content, here's what you need to know: Preparing your advertising creative content is crucial for your ad's approval. Focusing on our suggestions when designing your creative content will significantly increase your chances of approval. We will list the following points:

1. Currency-Related Elements

Avoid using any currency symbols or visuals, including Rp, gold coins, green cash, red envelopes (both emoji and image forms), diamonds, or the word “hadiah” (Indonesian for “prize”). These are strictly prohibited in all ad creatives.

2. Branding Usage

You may design pages inspired by Google’s layout style, but the official Google logo or any direct imitation of it must not appear in your creatives.

3. Payment References

Do not include terms such as "withdrawal," "cash out," "e-wallet," and "e-bank". Any mention of payment or financial transactions is forbidden.

4. Social Media Mentions

The use of social media icons, logos, or references (e.g., WhatsApp) is not permitted under any circumstances.

5. Inappropriate Visuals

Avoid imagery or designs that feature revealing clothing, suggestive poses, or sexual innuendos. Such content is strictly prohibited.

6. Additional Restricted Items

Do not include diamonds, red packets, gift boxes, or similar reward-related visuals in your ads.

Important Notice

Any inclusion of the above elements will lead to immediate ad rejection. Ensure all creatives fully comply with these guidelines before submission.

Compliance Checklist

✅ No currency symbols (Rp, gold coins, cash, red envelopes, diamonds)
✅ No Google logo or direct imitation
✅ No payment terms (withdrawal, cash out, e-wallet, e-bank)
✅ No social media references (WhatsApp, etc.)
✅ No inappropriate or suggestive visuals
✅ No reward-related elements (gift boxes, red packets, diamonds)
✅ No use of the word "hadiah" (Indonesian for "prize")

By following these strict guidelines, you can significantly improve your ad approval rate and avoid unnecessary delays in your campaign launch. Always review your creative content against this checklist before submission to ensure full compliance with Kwai's advertising policies.